Gerard leads a team of cultural strategists and content makers to create campaigns for some of the world’s largest brands including: Guinness, Mercedes, and PepsiCo. He listens for fringe signals in culture to help brands create content for now, tomorrow and the future.
Crichlow comes to AMV BBDO from Droga5 New York, where he built their award winning social media offering and was responsible for guiding the management and strategic direction of the agency’s social media output across key client portfolios including: Diet Coke, Newcastle Brown Ale, Honey Maid Snacks, Under Armour and a host of other award winning campaigns.
Prior joining Droga5, he worked at R/GA where he developed mobile and social strategies for Nike, MasterCard, Google, and Capital One amongst others. In the process he’s picked up several awards along the way and drank enough coffee to be awake for a several years.
Beyond overseeing social content, Gerard straddles creative and planning teams to amplify ideas across today’s omni-channel ecosystem.
Gerard is a recent transplant to London and enjoys exploring the city, trying new cuisines with his wife, populating his blog www.revoltfactory.com, and generally getting lost on the tube.