Jemima Gibbons is a social media and content strategist. Her clients have ranged from SMEs and micro-businesses to well-known brands like BT, Cadbury’s and Pearson. She has run modules on social media and entrepreneurship for Cass Business School, Kings College London and UCL. Her first book on social media, Monkeys With Typewriters, was published by Triarchy in 2009. She blogs regularly on social business and is a contributor to Understanding Social Media (Kogan Page, 2015) and Trust Me, PR Is Dead (Unbound, 2015).