I wanted to be a journalist since I was 5 but after spending one day at my aunt’s Uni I discovered Advertising and that inspired me to change my career options. I was only 12 but that was a life-changing moment. I have now 13 years of experience in digital, branding and advertising with extensive international experience working in London, Amsterdam, Lisbon and Madrid on high profile accounts (Nike, Google, MascterCard, Youtube, to name a few). Currently Strategy Director at VML London, leading the strategy of Global and EMEA accounts: Olympic Committee, Xbox and Premier League. I have a degree in Advertising and a Msc in Business Studies. I’ve attended Hyper Island and I’m an Account Planning Group member. I also co-founded APG in Portugal.