Liz is a specialist in content marketing strategy, creative concepting and content production. She brings over 10 years of experience in content, digital and publishing. Her focus is on blending a strategic approach with creative content production to deliver the most effective and entertaining content possible. Her areas of expertise include identifying strategic opportunities for brand content to work harder, workshopping and user insight gathering, tone of voice definition, content planning and brand story mapping. She has worked with major brands across many sectors, including Waitrose, Google, BFI, Argos, Virgin Holidays, Sainsbury’s, Penguin Random House and National Trust.