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Marco Bertozzi
 
Marco Bertozzi

Leading SMG’s next-generation global performance marketing offering, Marco advises clients on focusing their marketing around the opportunities of data, tech and content. The surge in technology, analytics, and big data insight has dramatically overhauled both industry and consumer expectations and behaviours making performance marketing more powerful than ever for moving consumers from intent to action, across multiple devices and locations. As a global, unified entity, SMG’s Performance Marketing capabilities enable clients to leverage these new realities to drive positive business outcomes. With 20 years’ experience in media, 15 in digital, Marco is a leading authority on digital strategy. Prior to SMG, he was part of VivaKi’s global leadership team, where he led Audience On Demand, VivaKi’s market-leading programmatic media buying practice to became the first, best and most secure solution of its kind in the world. He is a regular conference speaker and industry commentator and was ranked as the fourth most influential person working in digital by The Drum magazine ranking the UK’s top 100 digital professionals in the industry. @m_bertozzi

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