Michael began his digital career in 2009, working on the yield management team at the Rubicon Project in New York, USA. Subsequently, he joined media services upstart Accordant Media as the company's fifth hire, leading their media analytics and optimisation practice. He currently serves as Accordant's Director of Media and Trading for the EMEA region, where he oversees all client-servicing, operations, and technological integration in Europe. His specialty skills include programmatic media optimisation and performance marketing, implementation consultation, and digital marketing analytics. Michael is a graduate of Stanford University in California, USA.