Nadya believes that the way to stay ahead is to keep your eyes firmly on the future hence she has been driving and delivering business change for 20 years.
Prior to joining Sunshine Nadya founded Lost Boys within the DigitasLBi network and was on the management board of Dare helping to grow it from 33 people to Agency of the Decade in 2013. Nadya is an industry pundit and has been nominated a BIMA Hot 100 2 years in a row, was named as one of The Hospital Clubs H100 and is a regular columnist for Admap and contributes to The Drum, Marketing, Campaign.
In her spare time Nadya is co-founder of Innovation Social, an affiliation of Innovation Directors, Millennial Mentoring and The Great British Diversity Experiment, both which seek to drive diversity in communications.
Nadya cares about diversity, disruption and likes a bit of disorder too. You can follow her on @NadsBads or read her musings on www.innovationdisorder.com